FAMILY IS #BEAUTIFULGBTQ

This National Adoption Month, Pantene teams up with Family Equality to show how family is:

For many, hair is heritage. Hair is strength. Hair is self-expression. Hair is Pride.

And for LGBTQ+ couples—who are seven times more likely to adopt or foster children—it can mean even more: Connection. Trust. Attachment. Family.


Show your support for #BeautifuLGBTQ families!

Join us in support of family equality for all by sharing your own family photo using the hashtag #BeautifuLGBTQ on social media. For each photo shared, Pantene will donate $1 to Family Equality (up to $100,000).


Who is Family Equality?

Family Equality is fighting for a world where:

  • All LGBTQ+ families live in communities that recognize, respect, and protect them.
  • All LGBTQ+ people have the right and opportunity to form and sustain a loving family.
  • The systems that serve LGBTQ+ youth and families are free of discrimination.

Are you with us? Take action to support our work below.


Take Action with Family Equality

End Adoption Discrimination

There are still 11 states that allow taxpayer-funded adoption and foster care agencies to discriminate against qualified LGBTQ+ parents. Click here to sign the pledge to end discrimination in adoption and foster care.

Give to Family Equality

From the Supreme Court to school buildings, we’re fighting for full equality for LGBTQ+ families. This critical work relies on supporters like you. Any amount, from $5 to $500 (or more), is essential to helping us achieve our mission. Join the movement for LGBTQ+ family equality today!

What’s at stake?

Did you know that the Supreme Court is about to hear a case that has serious implications for the LGBTQ+ community? Fulton v. City of Philadelphia could determine whether it’s legal to discriminate in taxpayer-funded services, like adoption and foster care. Learn more about the case here.