Victor Self is the West Coast Creative Director and a Master Instructor at Flywheel Sports, a New York City based indoor cycling company which owns and operates 43 indoor cycling studios across the US. Victor manages all aspects of the creative department, including talent recruiting, training and development, new program development and in-stadium experience, for the company’s West Coast studios.
Victor has been working in the fitness and wellness industry since graduating from the University of Virginia in 1992 with a Bachelors Degree in Psychology.
Victor’s diverse background in the fitness and wellness space has included positions in operations, sales and creative management. Victor considers his specialty to be talent development and performance optimization.